Counterpart has been at the forefront of using technology to revolutionize nonprofit fundraising for over a decade. Through our innovative platform, AppToGive, we have empowered organizations like Big Brothers Big Sisters of Central Indiana (BBBSCI) and Riley Children’s Foundation (Riley), raising over a million dollars through #GivingTuesday campaigns.
Our partnership began in 2014 with BBBSCI. We created a new fundraising application (what would become AppToGive) to help them launch this new initiative. What started as a solution for their #GivingTuesday campaign, helping them exceed their goals, quickly evolved into a cornerstone for organizations aiming to elevate their online fundraising efforts. Because of this success, we expanded our partnership to include Riley in 2015.
What made AppToGive different from other crowdfunding apps? Its interactive features. From live celebrity chats to real-time donation tracking, these tools created a sense of community and excitement around giving, all while tapping into the energy around competition. We called it a modern-day digital telethon.
In 2017, Significant updates were made to AppToGive expanding capabilities for engaging with donors. Over the years, we’ve seen these campaigns drive positive change, helping to build stronger communities and foster long-term relationships between donors and the causes they support.
The impact doesn’t stop there! Counterpart has helped thousands of individuals contribute to important causes through AppToGive alone. This platform proved to be an innovator for the industry. Industry giants have since adopted these engaging features, shaping the future of philanthropy. It is with this same level of disruption and ingenuity that we continue to approach all of our projects today.
At Counterpart, we believe in the power of giving. We use our expertise to create tools that support organizations in their mission to make a difference. As we approach #GivingTuesday, we’re excited to be a (small) part to building a better world.
To learn more about how we’re transforming the way our clients work, visit our case studies page.
